Liverpool have made their first signing of the transfer window after announcing they’ve agreed a new marketing partnership.
The Reds travel to Stoke City on Sunday hoping to keep pace with Arsenal at the top of the Premier League.
And the Anfield club have XOLO as the first regional marketing partner in India – launched at Melwood on Monday morning by Kenny Dalgish and Joe Allen.
The pair took part in a live video press conference beamed to India from the training ground.
This has been Liverpool’s best season for a long time as they attempt to qualify for the Champions League and go as far as possible in the FA Cup.
They maneuvered past Oldham in the third round thanks to Iago Aspas and and an own goal via James Tarkowski.
Finish: Iago Aspas celebrates after putting Liverpool one-nil up against Oldham at the weekend